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When the fundamentals of a property market such as that which exists in the South of France have not changed in decades what suddenly modifies the all important balance between supply and demand? A very frothy sellers’ market in 2007 changing to a painfully subdued market in 2012.

Clearly we have been witnessing dramatic events in global financial markets as well as the problems of debt deleveraging in the eurozone. But has that changed the reasons people want to own a home in the South of France? The answer is an emphatic “No”. All the various attributes that are the makeup of this area are still very much here. The lavender fields and vineyards of Provence, the glitter and glamour of Saint Tropez, the beauty and dynamism of the Côte d’Azur have not changed, irrespective of the economic climate.

The perceived wisdom is that in this situation the best action is no action : wait and see. Until the majority of potential buyers feel comfortable with their financial position they are unlikely to dip their collective toes in the market waters.

However, for buyers who are confident of their financial situation there should be no such hesitation.

Cash is King in today’s market.

There are deals to be done, given that the reasons for buying here have not changed one jot. It is time for buyers with financial muscle to exercise their power. The message is simple: if you find a house you like, negotiate as ruthlessly as you can. You might be pleasantly surprised !